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StableINVESTIGATE100% buying intentSoftwareE-commerceMarketing

Cohort Filtering

55
Opportunity Score
INVESTIGATE
Unverified confidence

Problem Summary

The 'set' operator in Cohorts is filtering in null values instead of filtering them out, causing inaccurate results. This issue affects the reliability of Cohorts in analyzing user behavior. A software solution could provide accurate filtering and improve cohort analysis.

Target Users

Data analysts, product managers, and marketers using PostHog or similar platforms for behavioral analysis.

Pain Severity

High, as inaccurate filtering can lead to misguided business decisions and wasted resources.

Current Workarounds

Manual data cleaning and filtering, which is time-consuming and prone to errors.

Product Direction

Develop a software feature that accurately filters out null values for person properties in Cohorts, ensuring reliable analysis and decision-making.

Buying Intent Signals

Need Solution100
Evaluating Options100
Urgency40

Metrics

Severity80
Monetization70
Sources
1
Velocity

ICP Segments

SMB60
Enterprise60

Competitor Mentions

Looker60% churn intent
Segment30% churn intent
Datorama50% churn intent
Mixpanel40% churn intent
Amplitude60% churn intent

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